The coronation of a new king is a significant event that provides a unique opportunity for pubs to generate revenue while bringing the community together. This momentous event is an opportunity for pubs and hospitality businesses to reach out to the public with their own events, creating a sense of community and shared heritage. By organising special events and activities to celebrate the occasion, businesses can attract a large audience and create an unforgettable experience.
New research from SevenRooms reports that the Coronation will create an additional £2.6 billion for the hospitality industry through consumer spending in restaurants, pubs and bars across the UK, with an average spend of £88.51 per head. SevenRooms predicts that 29 million people are due to flock to hospitality venues over the three-day bank holiday weekend. Demand for restaurants, pubs and bars is even set to overtake that seen for the late Queen’s Platinum Jubilee in 2022, which saw 19 million Brits heading out and spending an average of £79 per head over the weekend, generating an estimated £1.5 billion in total.
Not only this, but establishments who have developed themed menus and activities for the Coronation are expected to draw in an additional £1.05 billion (£35.83 per head) for the industry, highlighting the growing demand for experience-led dining.
One of the most popular ways to celebrate the coronation of a new king is by hosting a themed party. Pubs can decorate their venues with patriotic colours and offer a range of activities, including trivia games, dress-up competitions, and live music performances. Food and drink specials can also be offered, featuring classic British dishes and speciality cocktails. Pubs can charge a cover fee or sell tickets to the event to generate revenue.
Beer festivals are always popular, and pubs can capitalize on the coronation celebration by hosting a themed beer festival. The festival can feature a range of traditional British beers, including ales, lagers, and stouts. Again, hospitality businesses will have the opportunity to offer themed food options, such as fish and chips, bangers and mash, and other classic British dishes.
Hospitality businesses can also use the coronation celebration as an opportunity to give back to the community by organizing a charity event. Pubs can partner with local charities or non-profit organizations and donate a portion of the event’s profits to the cause. Charity events can include activities such as raffles, auctions, and live music performances. Attendees can also donate directly to the charity, generating additional revenue for the pub.For our issue for Wednesday May 10 we are hoping to include a “supplement” surrounding the King’s coronation and how the care sector celebrated.
Quiz nights are popular events in pubs, and pubs can incorporate the coronation celebration into a royal-themed quiz night. The quiz can feature questions about the monarchy, British history, and current events related to the royal family.
Danilo Mangano, Managing Director, International at SevenRooms, comments:
“As the data shows, it is clear that people are keen to celebrate the Coronation by taking full advantage of the additional bank holiday in May this year. While we’re seeing a general trend towards consumers focusing on the quality of their hospitality experiences amid the cost of living crisis, the Coronation is giving them an excuse to enjoy themselves.
They’re also willing to spend more on unique and out-of-the-box experiences which are being offered by many venues across the UK to celebrate this momentous occasion. This reflects a wider trend towards experience-led dining and the desire for that something special. With many venues going the extra mile for the Coronation, restaurants that know their customers best and tailor menus for special events will continue to reap the benefits of guests’ appetite for outstanding hospitality experiences in the future.”
With careful planning and promotion, businesses can make the most of this historic occasion and make a lasting impression on their customers!
