Bar operator Arc Inspirations is set to expand its successful portfolio of venues with the opening of its largest BOX bar to date in Brindleyplace, Birmingham, this June. The group currently operates 18 premium bars across the Midlands and the North of England, under the brands of Banyan Bar & Kitchen, Manahatta and BOX.
BOX is a game-changing, high-quality sports bar and kitchen where customers can watch, play and party. Relaxed by day and energetic by night, BOX has something for everyone, with award-winning locations in Leeds City Centre, Headingley and Deansgate, Manchester. The brand-new 10,000sq ft venue holds 575 guests and is spread over two floors, featuring a spectacular upstairs bar and private dining room. The ground floor boasts an impressive open kitchen, an island bar, and is surrounded by 32 top-of-the-range TV screens so guests can watch the biggest and best sports live. Aside from being the best place to enjoy live sport, BOX will also feature two 18-foot maple wood European Shuffleboard tables so guests can have fun and fully immerse themselves in the sports vibe.
BOX Brindleyplace will be Arc Inspirations’ second venue in Birmingham, following the successful launch of Manahatta on Temple Street in 2021, and the new site will fit into the business’ ‘cluster strategy’ of operating complementary brands in close vicinity to each other in major cities.
Commenting on the news, Arc Inspirations CEO Martin Wolstencroft, said:
“We’re absolutely thrilled to be opening our biggest venue ever. We love Birmingham and we’re confident BOX will quickly become a popular addition to the incredible nightlife and bar scene here, just like Manahatta has.
“BOX has been a huge hit in major cities like Leeds and Manchester, and this is the right time to bring the brand to the West Midlands. The new venue will create 70 jobs in the local area, including managers, bar, floor and kitchen staff and we’re truly delighted to be expanding our fantastic team.”
The new opening follows a period of strong trading for BOX, where like-for-like sales in the six weeks to the end of 2022 were up 22% year-on-year, and the Deansgate site in Manchester posted a company record gross sales week, turning over more than £200,000 thanks to two England games in the Men’s World Cup, and Tyson Fury vs Derek Chisora III.
Arc Inspirations posted record revenues for the year ending 31st March 2022, and the company is planning to open at least two more sites in a ‘transformational’ next twelve months – BOX in Nottingham, and Manahatta in Newcastle. In Nottingham, the company has been granted a license to open the 12,000 square foot former All Saints store on Thurland Street, while planning and licensing have also been approved for a site at a former Allied Irish Bank branch on Collingwood Street in Newcastle.