Proper Pubs, the community wet-led division of Admiral Taverns, has partnered with Carling, the number one lager brand in GB and ActionFunder to launch a community fund with £60,000 available to donate to a host of charity schemes across the UK. The campaign highlighted the importance of fostering strong connections with the community by focusing on groups that run physical activities or provide mental health support to the nearby area.
Five Proper Pubs were selected to take part and a voting system was created for locals to have their say on the most deserving charities. The chosen initiatives range from local sport clubs to learning centres that all support their neighbourhoods and encourage the community to come together.
Thanks to the community fund, one pub – The Brown Cow in Manchester – was able to donate almost £28,000 across three local groups including Healthy Me Healthy Communities, Angels of Hope for Women, and the Ryder Brow Community Allotment Society.
Lee Willett, Brand Director at Carling, said: “Pubs are already vital community hubs, which makes them the perfect focal point for this initiative, aimed at bringing people together to support local causes. It will help our customers to engage with their communities and get involved in projects that will make a real difference, and we’re looking forward to seeing the positive impact the fund has across the UK.”
It builds on Carling’s ongoing support for communities all over the UK through its Made Local Fund, investing in regional projects across the UK. The brand has supported local projects up and down the country, including everything from grassroots sports and accessible gyms to arts centres and community hubs.
Proper Pubs has approximately 170 community pubs across England, Scotland, and Wales, and has always been a strong supporter of mental health initiatives, demonstrated through its partnership with national mental health charity, Chasing the Stigma.
Mark Brooke, Director of Proper Pubs, commented: “At Admiral we have always championed community pubs because we recognise the vital role they play in bringing people together. We are thrilled to have partnered with Carling to launch this community fund, allowing us to give back and empower the neighbourhoods we serve. On behalf of Admiral Taverns and Proper Pubs, I’d like to thank Carling and our passionate operators for all their hard work in helping us to achieve this.”
Proper Pubs has approximately 170 community pubs across England, Scotland, and Wales, and has always been a strong supporter of mental health initiatives, demonstrated through its partnership with national mental health charity, Chasing the Stigma. To date, it has raised an impressive £35,000 for the charity and is preparing to undertake a 35-mile walk this summer with a fundraising target of £50,000.
In addition, Proper Pubs is constantly supporting its local communities through an annual schedule of events, including installing life-saving defibrillators, Easter Egg and Christmas selection box donations, as well as live music events.