Following the success of the Government’s Eat Out To Help Out (EOTHO) scheme, Star Pubs & Bars is investing £250,000 to enable 90 Just Add Talent (JAT) managed operator pubs to continue to offer customers a 50% Monday to Wednesday food discount throughout September.
The move is designed to help operators build on the growth in food sales, which went from 14% to over 30% of pub turnover during the EOTHO scheme, and to encourage families to eat at their local JAT pub, which increased significantly.
Says Beki Davies: “The dishes we sold during the EOTHO scheme reflect the change in profile of customers and in their desire to trade up, which wasn’t immediate but continued to grow over three weeks. We sold 680 rump steaks in the first week compared to 1800 last week.
“Whilst we expected to see a rise in food sales Monday-Wednesday, we actually saw a week on week increase in Thursday – Sunday total sales. We also sold more starters and desserts indicating an increase in dwell time, and more premium lagers like Heineken Served Extra Cold and Birra Moretti. Customers are changing their behaviour, coming out, more often and increasing their spend per head.”
The EOTHO scheme saw turnover across the JAT estate increase by 43% since the pubs reopened post lockdown. JAT pubs were able to capitalise on the increase in demand due to the introduction of a simpler menu with less dishes which minimised the number of staff needed in the kitchen, so they could ensure that their kitchens were operating in a C19 safe way whilst still consistently producing quality food.
Vicki Gaffey licensee of The Duck Inn in Redditch said: “The Eat Out to Help Out scheme has been a real boost for our business, so it’s great news that Star Pubs & Bars is funding the 50% discount during September as it will make a real difference to footfall and help further growth in food sales.”