The Campaign for Real Ale encourages people to head down to their local and support the trade for the Coronation bank holiday and the start of their annual Summer of Pub campaign.
Pubs and breweries across the UK will be organising events over the summer months, whether it be an open mic night, ale trail, pub quiz or tap takeover, as part of CAMRA’s Summer of Pub.
The past few years have presented an enormous challenge for the pub and brewing industry, as venues have faced skyrocketing energy and business costs. The Summer of Pub campaign aims to support and promote pub and club-going throughout the summer and there’s plenty to celebrate.
The start of the campaign coincides with the Coronation weekend and the extended licensing hours for venues in England and Wales, making it the perfect time to enjoy a pint of cask ale or real cider. CAMRA is calling on all consumers to take advantage of the bank holiday to support their locals.
Licensees can join the celebrations too, helping spread the word with a wide range of bespoke marketing materials available from the campaign’s website free of charge. CAMRA is encouraging its network of over 150,000 members to get their local pubs involved in the campaign, and host events of their own.
These can be submitted to CAMRA’s Events platform, allowing beer and cider lovers to seek out pubs, clubs and taprooms that are running Summer of Pub events nearby.
Commenting, CAMRA’s Campaigns Director, Nick Boley said:
“I think we’re all looking forward to summer after a tough winter that has seen the pub trade, brewers, and consumers hit hard by parallel cost-of-living and cost-of-business crises. This Coronation bank holiday is the perfect time to start Summer of Pub celebrations with a visit to the pub, to enjoy the community spirit that only a pint of real ale or cider down the local can bring.
“Summer of Pub has much more to come, including the return of Pub Pride from our friends at Ask for Clive, celebration of the Women’s Football World Cup, Better Transport Week run by partner organisation Campaign for Better Transport, and of course the publication of CAMRA’s latest Good Beer Guide – which last year had a foreword contributed by King Charles III as the Prince of Wales.
“I encourage everyone to head to their local this weekend and start their Summer of Pub!”