Distilling from the heart of Hampshire, V is pioneering sustainable British Rum. Unveiled to the world in 2024 after a 5-year expedition of experimentation and refinement, V Rum is sustainably crafted and universally adored.

Premium and sophisticated on the outside, vibrant and exciting on the inside, each taste is a voyage of the spirit.

In an ever-expanding selection, you can now explore three expressions of V. Indulge in sumptuously sweet V Spiced rum, delight in crystal-clear V Premium White rum or dare to venture into the bold and powerful world of V Overproof – however you pour it, V serves up a rum that tastes good, does good.

Now, their stills might never be still again – and they’re just getting started, re-imagining a world of possibilities to bring new and innovative rum to the world, without costing the earth.

Find out more: www.vrum.co.uk • Follow us @vrumofficial