Levy UK + Ireland, the sports and hospitality caterer, has taken a 50% stake in multi-award winning bars and event solutions business, Peppermint. This follows a successful partnership over the past year which saw Peppermint bring unparalleled drinks-led expertise and support at venues across the Levy portfolio, including Tottenham Hotspur stadium, Cheltenham Racecourse, Villa Park, Aviva Stadium in Dublin and more. The success of this partnership is set to expand throughout the Levy estate in 2022 and beyond, targeting growth through existing and complementary sectors.
The joint venture will see Peppermint continue to grow its core business in events and festivals, but with the added backing from Levy, who bring additional support in retail innovation, sustainability initiatives and access to Levy’s hospitality delivery businesses.
Jon Davies Managing Director of Levy UK + Ireland said:
“Levy is thrilled to invest in a business as passionate as us when it comes to improving and delivering the finest customer experience. The introduction came from AEG, our partners at the O2, who Peppermint also work alongside – a great example of how mutual partners and liked-minded businesses can work together. Our commitment to the consumer journey using leading edge technology and data insight matched with Peppermint’s award-winning capabilities will be a force to be reckoned with.
“Partnering with one of the most innovative and reputable specialists across the UK’s hospitality industry to provide our clients and their fans with the best when it comes to choice, quality and service is central to our strategy. We will go from strength to strength to deliver the very best drinks-led experiences across our sports and entertainment portfolio, as well as pursuing new commercial opportunities both in the UK’s vibrant festival and events scene and new complementary markets.”
Alex Brooke, Co-Founder at Peppermint said: “This is an exciting new chapter in Peppermint’s history.
The natural evolution of our business is to build on our work in Greenfield events into the sports sector and continue adding real value to our Levy partnership and the contracts and venues they operate. What’s more, coming together with Levy to further grow within the events and festival sector is an extremely powerful combination; enabling high volume, high quality and highly produced environments with the hospitality, catering and street food skills of Levy and its partner businesses.”
Adam Hempenstall, also a Co-Founder at Peppermint added:
“Working with the Levy team over the past year has been incredibly positive and we are excited to have found a partner that shares our values and passion to lead from the front when it comes to recognising and developing our people. We also share the urgency in delivering sustainability across our industry, with a shared goal for net zero by 2027, one of the most aggressive in our industry.”