When it comes to satisfying customers in pubs and bars, competition is fierce and continues to grow. Therefore, it is crucial for operators to always be on the lookout for ways to update their products and services accordingly, and meet customers’ growing and changing demands.
Snacks provide a lucrative opportunity to increase sales and profit. According to research from NPD group out-of-home snacking this past year has risen by 11% with pubs seeing the strongest growth with spend on snacks increasing by 28%.
So, what defines a snack? Not a difficult one, a snack is “a treat between meals”, something to curb your hunger, or even replace a meal if necessary. However, you see it, for most people snacking is a daily habit. And in many cases, one that is indulged several times a day, driving a huge demand for products to satisfy this insatiable consumer need, and what better place for a snack than a pub or bar?!
For decades, bar patrons have grown accustomed to snacking on traditional favourites such as salty nuts, crisps or pork scratching’s, as snack when they order drinks at the bar, however, in recent years compassions between some pubs and restaurants has become a “distinction without a difference”, with many operators of traditionally drinks-focused venues turning their hand to food. And so, it begs the question is there still a place for bar snacks?
You will be pleased to hear the answer is a resounding YES!
A Snacking Occasion Consumer Report by Technomic a few years back revealed that nearly half of consumers eat snacks between meals and as meal replacements. Customer dining habits have changed in considerably from the standard 3 meals a day routine. Today’s consumer has an on-the-go lifestyle and seeks out pubs and bars that fit in with that lifestyle. As consumers choose to eat between meals and want smaller portions of food, pubs and bars that provide this will stand out from the competition.
Alcohol, of course, has a way of arousing our hunger pangs and also stimulating flavours on the palate and making those delicate little snacks taste that little bit better. Whether you are drinking a mainstream or premium beer, a crisp chilled wine or a gin and tonic, snacks and alcohol complement each other exceptionally well.
However, snacks are not without their competition. Consumers are opting for more innovative snack options and, surprisingly, modern technology has thrown its hat into the ring. Snacking now faces competition for consumers attention with smart phones to alleviate boredom, fatigue or plain old self-indulgence.
Insight from KP Snacks shows that the bagged snacks market is worth £2.9 billion and is growing at +4.5% in value outperforming other impulse categories including confectionary, soft drinks and biscuits, clearly demonstrating that operators have the opportunity to capitalise on demand and boost profits.
It can be extremely tricky to decide what products are best to offer, with lots of options available, and you won’t go far wrong by stocking the traditional favourites to satisfy customers, but at the same time, offer something slightly different and upcoming.
While Crisps and nuts have long been favoured fodder in pubs and bars, but times are changing with some customers now looking for something a little more special to munch on, with free houses, gastro pubs and trendy bars are looking for snacks that are in keeping with the great range of drinks they have on offer.
Many pubs have introduced bar snack boards offering tasty handmade finger foods such as Scotch Eggs or Sausage Rolls says Steve Bush Brand manager at snack producer Fairfields farm “However, customers still love packeted grab snacks, but choose them carefully. Pick a range that includes more unusual flavours, consider healthier options, vegan and gluten free ranges, and if there’s a local snack company offering something great then give it a go. After all, what’s the point of offering a fantastic selection of craft ales when your snacks are run of the mill?”
Not So Traditional
Popular though traditional snacks are, all-day snacking is also providing an opportunity to sample a wider selection that meets the demands of the innovative and sophisticated palates. Gone are the days of selling crisps and nuts as a snacking option says Robin Norton, Category Controller– McCain Foodservice Solutions “punters after a light bite seek something more substantial and upmarket. Consumers are now moving towards an ‘anytime, anywhere’ eating pattern; snacking is no longer just a between meals occasion – it’s now a meal in itself. According to Technomic’s 2018 Snacking Occasion Consumer Trend Report, 39% admitted that their definition of ‘snacks’ has changed over the past two years and now includes a wider variety of food and beverages, with this number rising to 57% for consumers aged 18-34.”
“This behavioural change is a positive one for operators as introducing premium bar food not only creates a more memorable experience for customers but can also lead to increased incremental spend from those who originally chose the bar solely as a place to drink. In addition, industry research has revealed that customers using the bar menu are more likely to stay and drink for longer, with the average person spending 17% more than those who don’t.”
Operators looking to stand out from its competition should ensure a selection of hot, premium bar food is on offer to help to capitalise on these consumer trends. Perfect for grazing, we recently launched Brew City – a new brand of hot bar snacks– to drive incremental income for operators.
One of the key changes in recent years is that involving generation Z who are drinking less eating healthier and more enticed, according to reports, to “light bites”, providing a great opportunity for pubs to attract younger clientele who are otherwise bypassing the on trade.
The health trend currently sweeping the nation is no different within bars and pubs, as research shared by Kellogg’s, from Kantar, highlights that functional and nutritional snacks have grown by 19% in sales, whilst the demand for chocolate bars has decreased, with sales falling by 6% in the past year. Further insight shows that women’s perception of weight loss has shifted from ‘calorie controlled’ to ‘natural and good for me’, meaning that operators are able to take advantage of nutritional snacks by offering products that contain natural ingredients, such as nuts, seeds and grains, and the healthy marketing which comes with them.
What’s more, it is becoming increasingly important for operators to consider dietary requirements when expanding their bagged snacks offering, with research showing that 15% of the UK is now gluten free.
When it comes to driving purchase, activation is key. Research shows that 32% of consumers have purchased on impulse, whilst 28% purchased on impulse as the product was on promotion. With this in mind, operators need to clearly highlight their bagged snacks offering. By having snacks in a tidy display, with offers clearly highlighted, they are more likely to drive sales, especially when customers are enjoying a drink at the bar and get peckish!
Display is definitely important adds Steve Bush Brand Manager at Fairfields Farm, “and pubs should consider their fixtures and make sure they are as attractive as possible to promote purchases, we’re finding that many pubs and bars are aiming for more of a rustic feel and instead of displaying snacks on old-fashioned clip strips, they are now using rustic baskets or trays to show what’s on offer. These often sit on the bar top, or at eye level behind it so customers can see exactly what’s available at a glance. Large kilner jars are also a popular mechanism for displaying olives, nuts and healthy nibbles.”
“What we’re finding is that on-trade customers don’t want to find the same snacks in their local as they do in the supermarket, so make sure you’re offering a good range of choices that are a bit different and ultimately taste great! Many people head to the pub for an experience and a treat, so make sure your snack offering is as exciting as the pints you’re pouring.”
As people’s lifestyles continue to get busier, many consumers now have less time to dedicate to eating sit-down meals, and are looking for more convenient ways to fill up says Jon Wood, commercial director of Calbee UK. “As a result, consumption of food on the go is on the rise. Research shows that meals have become more snack-like, with a market response to introduce more authentic food values into snacks.”
“Operators can take simple steps in order to cash in on ‘on the go consumption’, such as positioning crisps near the till to entice consumers to pick up a packet.
No offering is complete without the legendary pork crackling says Rob Parkin of SCT-SCT, “We have just come back from a very busy International drinks exhibition at Excel in London. We are delighted to say that pork crackling is as popular as ever, the unique flavour and texture is something that cannot be matched. “All good landlords know how to please the customers and will have a good selection of ready snacks for every drink and every occasion. And simple ready to eat snacks work well! “Bar snacks are quick, convenient and increase profits, keeping the customers content and encourage more drink sales. We are now seeing something of a renaissance for traditional snacks in the on trade sector with pork scratchings in particular which abroad back into fashion”!
Sun Valley Joins the Party with Well-Crafted Crisps Launch
With UK snacking worth a massive £18bn, Sun Valley is launching a new premium range of crisps allowing operators to benefit from a one-stop-shop approach and take a bite of a market in the ascendancy. Previously famous for its range of premium nuts, the company’s ‘Well-Crafted Crisps’ are the newest addition to its innovative and ever-growing portfolio.
Taking one of the UK’s best loved snacks to new and flavoursome heights, the ‘Well-Crafted Crisps’ range is hand-cooked in Britain, made from locally sourced potatoes and comes in a variety of five flavours with surprising and contemporary twists including; Sea Salt, Cheddar & Caramelised Onion Chutney, Sea Salt & Chardonnay Vinegar, Sweet Chilli & Lime and Smoked Paprika. Gluten-free and suitable for vegetarians, the crisps are supplied in 40g single serve bags.
Sun Valley is an independently owned, family run supplier of quality crisps, processed nuts, raw nuts and dried fruit mixes to some of the UK’s largest retailers and foodservice operators.
To learn more, call 0151 482 7100 or visit: www.sun-valley.co.uk
BILTONG or ORIGINAL?
So to help you make an instant decision on what samples to have, with our compliments (well it is Christmas!) of the Jack Links meat snack range all you need to do is decide… Biltong or Original.
That’s it – click the button below and we will get a few sample packs to you, ideally just before Santa uses the delivery network!
And the Jack Links range is the perfect partner for your bar – a range of premium meat snacks – full to the brim with protein and hugely profitable for you to stock.
So that is jacklinks.online for FREE BILTONG or ORIGINAL SAMPLES and if you have tried Jack Links already then place your order for three boxes and not only will it be sent free of P&P and you will also receive 120 beer mats free of charge.
Jack Links Beef Jerky – At the very heart of all our products, just like any great meal, is the very best ingredients and our Jack Links Original Beef Jerky uses only the finest lean beef. It is packed with protein, in fact, 10.5g in a 25g pack! And with only 65 calories your customers will have enough room to fill up on your beers and drinks, not our Jerky!
Jack Links Biltong – Our Biltong is finely sliced little morsels of lean beef with a hint of spice in each and every bite, just enough to give your taste buds a warm glow.
Retailing at £1.50 – there is no doubt stocking our Biltong and Beef jerky range is the ideal accompaniment to your snack selection. Visit the website to order your FREE samples.
With consumers becoming more health-conscious, it’s important to stock a range of options. Yushoi’s baked pea snaps caters to this perfectly with naturally healthy ingredients and added nutritional value. The trend towards healthier snacking options is on the rise with the Better For You category now worth £348m and growing at 8% YOY. Yushoi’s baked pea snaps, placed within the wider Calbee UK portfolio, undoubtedly meets this growing consumer need.
The range of baked pea snacks are available in a variety of flavours including Sea Salt & Balsamic Vinegar, Sweet Chilli with Lemon, Lightly Sea Salted and Sour Cream & Chive.
Yushoi unveiled exciting new packaging in July to ensure further brand growth and development following a strong couple of years. The distinctive packaging is eye-catching and colourful with a premium look and feel.
“Its modern new look, rolled out on Yushoi’s oven-baked pea snaps, is bold and impactful whilst communicating key product benefits and delicious flavours.”
Mr Porky and Midland Snacks Great Taste Award Winners 2019
Tayto Group are delighted to announce that they have been awarded a 2-star Great Taste Award for both Midland Snacks Traditional Scratchings and Mr Porky Handcooked Scratchings and a 1-star award for Mr Porky Crispy Strips.
Great Taste – the world’s most coveted food and drink award, is recognised as a stamp of excellence among consumers and retailers alike and celebrates taste above all else.
Judges raved about Midlands Snacks Traditional Scratchings: “We found this deliciously moreish and we all agreed they are the best pork scratchings we have had. Really a wow!”
They were equally complimentary about Mr Porky Crispy Strips: “Light and crunchy, clean on the palate. Easy to eat indeed. Attractive well-made snack with good crunch and clear flavour.”
As well as delicious pork scratchings, Tayto have Snacking Sorted with their extensive range of snacks including REAL Handcooked crisps (a Foodservice-exclusive brand) plus the iconic and much loved Golden Wonder crisps and snacks ranges.
Visit www.taytogroup.com for further information.