The Prince Of Wales Delivers A Message Of Support And Admiration To The Hospitality Industry At Master Innholders Event

The Prince of Wales delivers a message of support and admiration to the hospitality industry at Master Innholders event

The Prince of Wales, has shared his support, admiration and enthusiasm for the hospitality industry and all of those who work within it during the Master Innholders’ ‘Hoteliers – Battered But Not Beaten’ event.

The special message from His Royal Highness aired at 3pm on Thursday 18 March and opened the first of the organisation’s new education and development sessions, which featured an insightful discussion on the future of hospitality careers with Secretary of State for Education, The Rt Hon Gavin Williamson CBE MP and Kate Nicholls OBE.

Speaking during the video, The Prince of Wales said: “The British hospitality industry is one of this country’s greatest success stories, and one which, I fear, we may have taken somewhat for granted.

“As often seems to happen, it is when something we treasure is endangered that we appreciate it most. As I am sure you will agree, any deprivation does rather sharpen the appetite!

“This is why I believe that, over the past months of the pandemic, we have all come to appreciate the invaluable service provided by your profession – whether it is hosting celebrations, family meals or gatherings of friends, or welcoming in the weary traveller or the wide-eyed tourist, the job you all do is essential to the enjoyment of life. Across the country, from Caithness to Cornwall and, of course, in London, hotels, restaurants and pubs are at the heart of our communities.

“However, it is not merely by nourishing the body and the spirit that you contribute to our collective wellbeing. The hospitality sector makes an immense contribution to the wealth and welfare of our economy – it is the country’s third-largest employer, providing work for 3.2 million people directly and a further 2.8 million indirectly. That is 9% of the United Kingdom’s jobs. Hospitality contributes over £39 billion in direct gross taxes and accounts for over £24 billion in the expenditure by tourists. Your industry also provides the setting and the sustenance for business activities in other sectors of the economy too, making this country such a desirable place to live and to do business, thereby benefitting us all.

“As you gather today, you all face much greater challenges than you have probably ever faced before. The continuing restrictions to control the virus pandemic have, I know, hit the hospitality sector harder than most and you can have no idea how much I feel for all under such impossible circumstances. I can only marvel at your resourcefulness and your resilience, which is summed up in the title of this webinar – “Battered but not Beaten”.

“I would expect nothing less from your dedicated and open-hearted profession. Knowing many of the incredible characters and personalities within the hospitality world, it is impossible not to be impressed with their creativity, their passion and their inspirational, entrepreneurial skills. I have no doubt that your discussions today– albeit in virtual form – will help to inspire new ideas and fresh hope, and will ignite a renewed commitment to success amongst you all. The last twelve months may well have battered us all, but this time will pass, and when it does, we know exactly to whom we should turn to help us celebrate! The point is that we need you all – so I can only send my warmest possible greetings to each and every one of you.”

Chairman of the Master Innholders, David Morgan-Hewitt FIH MI, said: “We were thrilled to have The Prince of Wales open the first event in our brand-new educational programme, ‘Hoteliers – Battered But Not Beaten’ with such an inspiring message.

“The last 12 months have been catastrophic for our industry and while we have all been battered by the physical and mental challenges of the pandemic, I truly believe that the drive, passion and resilience of the hospitality professionals working across the UK will see our industry come back stronger than ever.”

Open to all hotel professionals, regardless of location, role, experience or property size, the Master Innholders’ ‘Hoteliers’ – Battered But Not Beaten’ programme will see inspiring speakers and industry-leading specialists host free forward-thinking sessions and interviews discussing the future of hospitality and must-know topics.

To watch The Prince of Wales’ video message in full, visit
To find out more about the Master Innholders and its upcoming events, please visit