Pub operator JD Wetherspoon has reported like-for-like sales in the first 11 weeks of JD Wetherspoon’s Quarter Four of the current financial year were minus 0.4% (-0.4%), compared to the same, pre-pandemic, period in 2019. This was an improvement compared to the previous quarter, when sales were minus 4% (-4%).
The company stated: “Many people predicted a boom in pub sales when lockdowns and restrictions ended, due to pent-up demand, but recovery for many companies has been slower and more laborious than was anticipated. Sales of spirits (plus 4.4%), cocktails (plus 18.6%), food (plus 2.1%), hotel rooms (plus 8.4%) and fruit/slot machines (plus 16.6%) were positive in the quarter, but sales of draught ales, lagers and ciders, historically the largest contributors to pub sales, were 8.0% below 2019.
Wetherspoon operates 48 pubs trading as Lloyds, which had sales of plus 6.0% in the period. These pubs play music, unlike the rest of the estate, mostly during weekend evenings. Contrary to expectations, sales in major city centres, apart from London have been stronger than suburban locations or smaller towns.
Staff retention levels have improved, the company has announced, pub managers have average length of service of 13 years 11 months (FY19: 12 years two months) and kitchen managers ten years five months (FY19: Eight years one month), for example. Staffing levels, morale and retention are also reflected in the key area of hygiene scores. Local authorities run a ‘scores on the doors’ scheme, whereby environmental health officers award pubs and restaurants marks out of five. Wetherspoon currently averages 4.99 out of five, its highest ever result, and the highest level of any substantial pub or restaurant company, we believe. In Scotland, where a ‘pass or fail’ scheme is used, all Wetherspoon pubs passed. Although repairs were reduced to minimal levels during lockdowns, there has been an element of ‘catch-up’, so repair costs in FY22 will be around £99m compared to £76.9m in FY19.
Marketing costs also increased substantially since changes in restrictions necessitated, for example, new menus. Wetherspoon has invested £128m in the acquisition of freehold reversions of 48 pubs since FY19, of which it was previously the tenant, bringing the number of freehold pubs to 582, 68.3% of the estate.
In addition, the company has also ‘regeared’ the leases of 15 pubs in this period, usually at lower rents than previously applied, with fixed, five-yearly rent reviews, which are significantly below current inflation rates. Of the company’s 270 leasehold pubs, 116 now have fixed rental increases. Wetherspoon has contracts for energy supplies until the end of FY23 at fixed prices which predate the current spike in energy costs.
Wetherspoon chairman Tim Martin said:
“When covid-19 struck in early 2020, most governments, with the exception of Sweden, abandoned their WHO-approved pandemic plans and copied China’s approach by ‘locking down’. There have been many unintended consequences. Large numbers of people, as has been widely reported, have left the workforce, mainly through early retirement. Many people now work from home, rather than from offices, which has had a significant impact on transport and hospitality businesses, among other examples. The ‘fear factor’, used by governments to encourage compliance with lockdowns and restrictions, has also had lingering after-effects, with many people remaining cautious about leaving their homes. Inflation, mainly a result of the ‘money printing’ which was activated by governments and central banks to finance lockdowns, has proved to be far higher and more intractable than anyone anticipated.”