Hospitality should be based on exceeding customer expectations. The better the operator does to impress its customers, the better its reputation and customer retention.
Unfortunately, it’s not always possible to get customer service right every time, no matter how hard you try or how good staff training is. UK businesses lose £12 billion annually due to poor customer service. This may sound astronomical, but there are ways to improve how customers see your business.
Alongside great staff training, investing in the latest technology will help improve your reputation. CardsSafe Ltd.’s technology has been a part of customer service for numerous restaurants, hotels, bars and golf courses for over twenty years. The system protects businesses by deterring dine and dash and securely protects customers’ bank and ID cards while they run a tab. The bar tab-keeping units signify to the customer that the venue cares about their card security.
If a customer wishes to run a tab and their bank card is slotted in the wallet or stuffed into a till, things don’t look good for the business. The impression of the brand is diminished, resulting in less loyalty and, ultimately, a reluctance for that customer to return. One of CardsSafe’s longest-standing customers, the leading global hospitality brand Hilton, has used their system since 2005. They say, “All our customers are pleased that we look after their cards more securely with CardsSafe.” CardsSafe’s tab systems are in multiple hotels nationwide.
So, the choice is yours. To exceed customer expectations, ensure your technology benefits your business and reap the benefits of reputation and loyalty.
For more information, please visit www.cardssafe.com or contact the sales team on 0845 500 1040.