Food and DrinkHighlightsNews

Report Reveals What UK Consumers Want From Eating Out

Disruptive technology, hostile trading conditions, healthier eating, home deliveries, are just some of the changes affecting restaurants right now – including many established high street names according to a analysis by Paymentsense.

A survey of 70,000 businesses has revealed that adults eat out in the UK there are 2.4 billion “eating out occasions each year”, with50 million adults eating out, and three-quarters of us doing so at least once a month.

Young people are most likely to dine out with couples and under 35’s eating out once a week.

35 million UK adults eat breakfast out every year, with the demand twice as strong for millennials. 94% of people dine out in the evening, lunch is almost as popular, and breakfast and brunch attract 35 million adults each year. The demand for breakfast is twice as strong amongst millennials, so restaurants should consider marketing breakfast or brunch to a more youthful profile.

Sunday is crucial for restaurant owners, tapping into 40% of a consumer’s spend. Saturday may bring in more sales, but Sunday is when restaurants can claim £4 out of every £10 that consumers spend, compared with £2.30 the rest of the week. Perhaps this is due to reduced Sunday opening in other sectors, such as Retail or Automotive. Whatever the reason, restaurants have a clear opportunity to ‘own’ this particular weekday.

Consumers will spend about 12% more on average in winter and red-letter days such as Valentine’s Day, Mother’s Day, and bank holidays. So, securing these bookings is especially lucrative.

The market for morning meals is around 35 million adults (two-thirds of the British population). However, demand is twice as strong among the young. So, restaurants should consider marketing breakfast or brunch to a more youthful profile. That includes families with small children, who are just as likely as young couples to eat out for breakfast (81%). Conversely, restaurants with an older customer profile will see little demand for morning opening. Only 16% of over 45s eat out for breakfast each month and only 15% are regular brunchers

Technology is key to attracting customers and improving their dining experience. Having an up-to-date website and appearing on review sites will attract the attention of 40% of consumers.

Offering multiple booking options will appeal to the 91% of consumers who like to reserve a table. And bringing the card machine out with the bill will accommodate the 29% of consumers who say this would improve their dining experience.

Nothing can make up for poor food and bad service, 71% view customer service as important or very important, 69% would say the same for the cuisine and 68% focus on price.

Consumers want healthy food options on the menu. 71% say health should not be disregarded, yet only 48% of restaurant owners are considering these types of dishes.

The option to customise menus, for example, by swapping sides or part of a meal, also ranked highly. 38% would pay extra for a unique experience that surpassed ordinary expectations.

Ethical considerations are important to 66% of the population, with local produce, transparency in the food supply chain and organic food all being of interest to consumers.

Knowing consumers’ habits gives your restaurant the knowledge to adapt to their needs and build a loyal customer base. This is vital given that 67% of consumers are influenced by word of mouth.

With a hostile trading environment threatening high street establishments, restaurateurs will need to adapt to meet the needs of their patrons, adds the report.