Jonathan Neame, Chief Executive of Shepherd Neame and Master of the Worshipful Company of Brewers, joined Company Clerk Nick Tindal and Company Beadle James Fitzgerald in raising a glass with drinkers in the City of London to promote this week’s City Beerfest.
The trio wore ceremonial dress as they visited three of Shepherd Neame’s City of London pubs to raise awareness of the event.
They were handing out free beer tokens for the City Beerfest, which returns to London’s Guildhall Yard on Thursday (July 6). Shepherd Neame will be among 11 brewers taking part in the event, with 40 different beers on offer, along with delicious street food and live music, all in aid of the Lord Mayor’s Appeal.
“City Beerfest hadn’t happened for three years until last year, so it is great that events like that are back,” said Jonathan Neame. “It has raised a terrific amount of money for charity over the years.”
He added: “By visiting three of our pubs in the City, we wanted to raise awareness as much as we could and get people along to the Guildhall for City Beerfest this week – and hopefully help raise money for charity.”
The informal pub visits kicked off at the Old Doctor Butler’s Head tucked away in Masons Avenue; continued at the Cock and Woolpack in Finch Lane, and culminated at the Jamaica Wine House in St Michael’s Alley.
In addition to the beer vouchers, the Shepherd Neame team also drew attention to the promotion by giving away Bear Island-branded sunglasses, Shepherd Neame’s City of London pub walk maps, and Singha-branded visors. Customers could also scan a QR code to be entered into a prize draw for a top prize of a tour of Shepherd Neame’s historic Faversham brewery and overnight stay, and five runner-up prizes of brewery tours for two.
Clerk Nick Tindal said: “It was a fantastic afternoon, we received a great reception from customers as we went round the pubs and hopefully have encouraged lots of them to come along and join us for a pint at City Beerfest!”