HEINEKEN UK has secured the number one spot among UK drinks suppliers to the UK OnTrade according to 2024’s Advantage Report Voice of the Customer.
HEINEKEN UK achieved the highest score of 65, significantly outperforming its competitors, with a score of 19 marking the average for the 26 participating suppliers.
Respondents in the 2024 Advantage Report Voice of the Customer program included leading national pub groups such as Stonegate, Greene King, Fuller Smith & Turner and Admiral Taverns.
According to its ratings, HUK demonstrated impressive market leadership amongst a highly competitive group of 26 major beer, wine, spirit and soft drink suppliers.
Will Rice, HEINEKEN UK, On Trade Director said,
“It is incredibly rewarding to receive such positive feedback from our customers. We have invested significant time and energy to understand the needs of pub operators, both large and small, and how we can better support them, so being recognised in this way is a massive testament to our efforts.
This is a hugely tough time for the sector, so although we’re delighted with the results of this year’s Advantage Report, we will utilise this insight to further support UK pubs, bars and restaurants to grow their businesses in 2025 and beyond.”
Andrew Johnston, Managing Director for Advantage Group UK and Ireland, said,
“Our 2024 Advantage Report Voice of the Customer programme for OnTrade again saw over 100 on-trade customers take the opportunity to provide feedback on their suppliers’ engagement with their businesses. Congratulations to Heineken for being rated by their customers as the best supplier to do business with! Our OnTrade programme is one of our most competitive channels, so for Heineken to achieve best-in-class is a credit to Heineken’s breadth of business capability across their go-to-market proposition.”
Advantage Report gives clients a benchmarked view of performance as rated by their business partners, providing them with valuable data regarding their business relationships’ strengths, weaknesses and opportunities.