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Scotland’s World Cup Win Drives 24% Jump in Pub Sales Despite Unsociable 2am Kick-Off

The opening weekend of the FIFA World Cup 2026 generated more than 12.1 million pints of draught beer and cider sales across Great Britain’s pubs, with Scotland’s victory over Haiti providing a significant boost to trading north of the border.

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Stout And Fruit Beer Drive Growth As On-Trade Beer Sales Hit £14bn

HEINEKEN UK has released its comprehensive 2026 Beer Report: Elevating Experiences to Unlock Growth, revealing that despite a challenging economic landscape, the UK beer category in the on-trade has grown to a record £14bn value, now accounting for nearly half (45%) of total wet sales in pubs, bars and restaurants.  

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