VK Enters Alcohol-Free Category with VK Blue 0.0%
The UK’s biggest RTD brand in the on-trade category*, VK, is entering the alcohol-free market for the first time with the launch of ‘VK Blue…
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How Dry Was the UK During Dry January?
Dry January 2023 was a little less dry compared to previous years according to a survey by product intelligence platform Vypr. A nationally representative survey…
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