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Hotels are Missing Vital Marketing Messages

Hotels are losing customers because they aren’t using the most effective marketing messages for their ratings, reveals new research from King’s Business School. The researchers have created a model that exposes the truth about hotel performance using text from online ...

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Hotel Celebrates Award Win

Staff at Best Western Plus Samlesbury Hotel are celebrating after scooping a top award. Price comparison site GoHotels.Com has awarded the Preston-based hotel an Outstanding Service Award. The awards are presented to selected establishments who consistently achieve high customer review ...

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