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New Study Finds Hoteliers Fear Robot-Run Future Yet Believe AI Is Key To Guest Personalisation

A white paper by SiteMinder and IDeaS Revenue Solutions has found that while hoteliers fear a future where their properties are run by robots, they believe artificial intelligence(AI) may be the key to delivering a highly-personalised guest experience. This finding wasbrought to light at a thought leader breakfast held during World Travel Market London inNovember, and during a December webinar, where leading hoteliers conceded that although ...

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